Recently I've been having conversations with realtors regarding using a professional photographer for their MLS listings. After conducting a non-official poll from these engagements regarding real estate photography here is what I found.
A high number of realtors I spoke to who use a professional photographer to show off their listings seem to create and maintain a rapport with their buyers that is often lacking with the realtor who snaps their own photos and call it good enough. Don't get me wrong here- As it is a sellers market, I understand the choice to forgo hiring someone for photography when that home will sell regardless. But here's the thing. The quality of your images can represent the quality of how you do business. Those images say to your potential clients, "I care how I represent myself and my business. I take the extra step to showcase my products (in this case, houses) and I'll take the extra step to make sure this process for you is a good one".
Having professional photos tells clients that you take yourself and your business seriously. You don't mess around with the integrity of business operations, and are willing to go the extra mile. It may sound silly that an image can portray all this to a client, but I'm telling you- it does!
A compelling, attractive display of images can draw online visitors from all over the country. This is just one reason high quality photography is a cost effective marketing tool that will make up for itself over and over again, and is especially true for vacation rentals.
Your competitive edge- even though you may not need one in this market...
Your photographs will keep online visitors on your website longer. This means they will spend less time on a competitor’s website. Potential customers will likely go with the company that provides professional quality images over a company with only a few or low end, low quality photos.
So ask yourself. How do you want to represent yourself and your business? Above average, or good enough?